Jennifer Bett Meyer
FOUNDER & PRESIDENT
For over 18 years, Jennifer Bett Meyer has managed the public relations and marketing for today’s most dynamic global brands. A graduate of Wesleyan University, Jennifer began her career as an editor at Harper's Bazaar and Marie Claire. After three years in publishing, Jennifer transitioned into public relations at Harrison & Shriftman, eventually leaving to become PR Director at Club Monaco.
In 2007, Jennifer was asked to launch the public relations division of the Starworks Group, a new agency created to manage and execute celebrity endorsements and product placement. Within one year, she built a 20-person team that serviced over 18 international fashion clients including ASOS, INTERMIX, and Kate Spade. As the Senior Vice President of Public Relations, she launched the lifestyle and beauty divisions for Starworks and was instrumental in the creation of an events division that oversaw the execution of fashion shows. When Starworks expanded into digital, Jennifer was a critical member of the team that helped traditional fashion brands understand and integrate into the online medium.
Next, as the Vice President of Communications for Alice + Olivia by Stacey Bendet, Jennifer grew a team of two into a department of 14 in just over a year. She was given responsibility for traditional marketing (including the brand's first global advertising campaign), digital marketing, global public relations, social media, events, and celebrity integration. Jennifer also played a crucial role in the refinement of the designer’s profile and the building of strategic brand partnerships.
In January 2014, Jennifer launched Jennifer Bett Communications to offer forward thinking brands a new, creative, and multi-dimensional approach to consumer awareness. Jennifer has succeeded by uniquely employing a comprehensive package of PR planning, brand partnerships, and other strategies to achieve her clients' varied objectives.
Melissa Duren Conner
PARTNER & MANAGING DIRECTOR
Melissa Duren Conner is a publicist and strategic thinker with over 10 years of industry experience.
Melissa began her career at HL Group, where she led PR services for TOMS, David Yurman, and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations, where she oversaw the 10th anniversary of INTERMIX, in addition to PR operations for Monique Lhuillier, Zimmermann, Kelly Wearstler, and Jack Spade.
After Starworks, Melissa joined Theory to oversee the press strategy of the core brand in addition to the recently launched Theyskens’ Theory followed by her role as PR Director to launch Joe Fresh, Canada’s leading fashion brand, in the U.S., where she positioned the brand competitively within the thriving accessible fashion market. Melissa joined Jennifer Meyer as Partner and Managing Director at Jennifer Bett Communications in July of 2014. With Jennifer, Melissa has grown the company into the leading agency for fast-growing consumer brands who are redefining the modern marketplace.
SENIOR VICE PRESIDENT
Libbey Baumgarten is a public relations professional with over 10 years of experience in business, lifestyle and technology. She started her career at Nike Communications where she lead corporate communications for Rosewood Hotels & Resorts, and supported nearly twenty individual properties throughout the collection including New York’s iconic The Carlyle Hotel.
More recently, Libbey developed and executed strategic PR campaigns and product launches for various consumer technology companies including Google, YouTube, Yahoo, Polyvore, Pebble Smartwatches, Doctor On Demand, and more. In addition to product and brand launches, she has created unique programming and initiatives for brands to keep them relevant and top-of-mind to consumers.
Over the course of her career, Libbey has developed a strong understanding of the ever-changing media landscape and the processes needed to bring a brand story to life. In 2015, Libbey joined the JBC team to offer Direct-to-Consumer brands a creative and fresh approach to media relations.
Ilana Rubin DVIR
ASSOCIATE VICE PRESIDENT
Ilana is a seasoned lifestyle, luxury, food + beverage and entertainment media specialist, leading the fast growing lifestyle division at JBC. With 8+ years of experience and a particular expertise in media relations and brand storytelling, Ilana spearheads the planning and execution of integrated public relations programs for her clients, with a proven track record for generating top-tier coverage across all media verticals, including business and thought leadership features. In 2015, Ilana was named one of AdWeek/PRNewser's “30 Under 30 PR Professionals.”
Prior to joining JBC in 2017, Ilana held positions at Matter, Edelman Sports and Entertainment and Civic Entertainment Group, where she oversaw media strategy and execution across agency portfolios for brands including goop, NBCUniversal Cable, Diet Pepsi, Verizon, Airbnb and more.