Jennifer Bett Meyer
FOUNDER & PRESIDENT
For over 16 years, Jennifer Bett Meyer has managed the the public relations and marketing for today’s most dynamic global brands. A graduate of Wesleyan University, Jennifer began her career as an editor at Harper's Bazaar and Marie Claire. After three years in publishing, Jennifer transitioned into public relations at Harrison & Shriftman, eventually leaving to become PR Director at Club Monaco.
In 2007, Jennifer was asked to launch the public relations division of the Starworks Group, a new agency created to manage and execute celebrity endorsements and product placement. Within one year, she built a 20-person team that serviced over 18 international fashion clients including ASOS, INTERMIX, and Kate Spade. As the Senior Vice President of Public Relations, she launched the lifestyle and beauty divisions for Starworks and was instrumental in the creation of an events division that oversaw the production and execution of fashion shows. When Starworks expanded into digital, Jennifer was a critical member of the team that helped traditional fashion brands understand and integrate into the online medium.
Next, as the Vice President of Communications for Alice + Olivia by Stacey Bendet, Jennifer grew a team of two into a department of 14 in just over a year. She was given responsibility for traditional marketing (including the brand's first global advertising campaign), digital marketing, global public relations, social media, events, and celebrity integration. Jennifer also played a crucial role in the refinement of the designer’s profile and the building of strategic brand partnerships.
In January 2013, Jennifer launched Jennifer Bett Communications to offer forward thinking brands a new, creative, and multi-dimensional approach to consumer awareness. Jennifer has succeeded by uniquely employing a comprehensive package of global PR planning, brand partnerships, and other state-of-the-art strategies to achieve her clients' varied objectives.
Melissa Duren Conner
PARTNER & MANAGING DIRECTOR
Melissa Duren Conner is a publicist and strategic thinker with over 10 years of experience.
A graduate of Fordham University, Melissa joined HL Group to lead PR services for TOMS, David Yurman, and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations. While there, Melissa oversaw the 10th Anniversary of INTERMIX, in addition to PR operations for Monique Lhuillier, Zimmermann, Kelly Wearstler, and Jack Spade. Throughout her tenure, Melissa consistently presented dynamic tactics and pitches to secure exceptional and effective results across digital, print and broadcast outlets.
After Starworks, Melissa pursued an opportunity to join Theory to oversee the press strategy of the core brand in addition to the recently launched Theyskens’ Theory. In 2012, Melissa was recruited as PR Director to launch Joe Fresh, Canada’s leading fashion brand, in the U.S. to properly position the brand competitively within the thriving accessible fashion market.
In 2013, inspired by her time at Joe Fresh and her experience at leading agencies, Melissa pursued her desire to service emerging brands in an entrepreneurial setting as an independent publicist. In July 2014, Melissa joined Jennifer Bett Communications as Managing Director and Partner to build a media relations agency effectively and uniquely servicing brands at the forefront of the modern economy.