PRESIDENT + FOUNDER
Jennifer Bett Meyer
For over 18 years, Jennifer Bett Meyer has managed the public relations and marketing for today’s most dynamic global brands. A graduate of Wesleyan University, Jennifer began her career as an editor at Harper's Bazaar and Marie Claire. After three years in publishing, Jennifer transitioned into public relations at Harrison & Shriftman, eventually leaving to become PR Director at Club Monaco.
In 2007, Jennifer was asked to launch the public relations division of the Starworks Group and within one year, she built a 20-person team that serviced over 25 international clients. Next, as the Vice President of Communications for Alice + Olivia, Jennifer oversaw traditional marketing, digital marketing, global public relations, social media, events, and celebrity integration.
In January 2014, Jennifer launched Jennifer Bett Communications to offer forward thinking brands a new, creative, and multi-dimensional approach to consumer awareness.
Ilana Rubin Dvir
Ilana is a seasoned lifestyle, luxury, food + beverage and entertainment media specialist, leading the fast growing lifestyle division at JBC. With 8+ years of experience and a particular expertise in media relations and brand storytelling, Ilana spearheads the planning and execution of integrated public relations programs for her clients, with a proven track record for generating top-tier coverage across all media verticals, including business and thought leadership features. In 2015, Ilana was named one of AdWeek/PRNewser's “30 Under 30 PR Professionals.”
Prior to joining JBC in 2017, Ilana held positions at Matter, Edelman Sports and Entertainment and Civic Entertainment Group, where she oversaw media strategy and execution across agency portfolios for brands including goop, NBCUniversal Cable, Diet Pepsi, Verizon, Airbnb and more.
PARTNER & MANAGING DIRECTOR
Melissa Duren Conner
Melissa Duren Conner is a publicist and strategic thinker with over 10 years of industry experience.
Melissa began her career at HL Group, where she led PR services for TOMS, David Yurman, and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations, where she oversaw the 10th anniversary of INTERMIX, in addition to PR operations for Monique Lhuillier, Zimmermann, Kelly Wearstler, and Jack Spade.
After Starworks, Melissa joined Theory to oversee the press strategy of the core brand in addition to the recently launched Theyskens’ Theory followed by her role as PR Director to launch Joe Fresh, Canada’s leading fashion brand, in the U.S., where she positioned the brand competitively within the thriving accessible fashion market. Melissa joined Jennifer Meyer as Partner and Managing Director at Jennifer Bett Communications in July of 2014. With Jennifer, Melissa has grown the company into the leading agency for fast-growing consumer brands who are redefining the modern marketplace.
VP, BEAUTY AND WELLNESS
Jennifer leads the Beauty, Health and Wellness division at JBC with over 12 years of strategic public relations agency experience. With her finger on the pulse of the evolving editorial landscape and an expertise in media relations, she has solidified critical relationships ranging from digital, print and broadcast verticals. Spanning from startup and indie, mass to Fortune 500 clients, Jennifer has been successful in positioning both founders and brands as leaders in their respective industries.
SENIOR VICE PRESIDENT
Libbey Baumgarten is a public relations professional with over 10 years of experience in business, lifestyle and technology. She started her career at Nike Communications where she lead corporate communications for Rosewood Hotels & Resorts, and supported nearly twenty individual properties throughout the collection including New York’s iconic The Carlyle Hotel.
More recently, Libbey developed and executed strategic PR campaigns and product launches for various consumer technology companies including Google, YouTube, Yahoo, Polyvore, Pebble Smartwatches, Doctor On Demand, and more. In addition to product and brand launches, she has created unique programming and initiatives for brands to keep them relevant and top-of-mind to consumers.
Over the course of her career, Libbey has developed a strong understanding of the ever-changing media landscape and the processes needed to bring a brand story to life. In 2015, Libbey joined the JBC team to offer Direct-to-Consumer brands a creative and fresh approach to media relations.
VP. THOUGHT LEADERSHIP
Jenna Toder has over 12 years experience positioning founders and executives of mission-driven brands as thought leaders in their respective industries. Jenna is a natural story-teller with an instinct for conceptualizing interesting narratives.
As Vice President of Thought Leadership at JBC, she oversees speaking opportunities for the agency’s full roster of clients. In her tenure at the agency, Jenna has successfully secured speaking roles for executives at Fast Company’s Innovation Festival, Glamour’s Women of the Year Awards and Fortune’s Most Powerful Women Summit. Prior to joining JBC in 2018, Jenna held senior executive positions at EJ Media Group and Sunshine Sachs.