# Jennifer Bett Communications (JBC)

Strategic PR for founder-led consumer brands. Independent, women-led, founded 2014. Senior bench of 50 across New York and Los Angeles, working globally.

## What we do

Twelve disciplines, one integrated team — all senior-led, all in-house. Press strategy, positioning, founder thought leadership, affiliate, content, crisis, partnerships.

- [Communication Strategy](/services/communication-strategy): Macro view of the landscape and a reverse-engineered press plan tied to business outcomes.
- [Positioning & Messaging](/services/brand-positioning): Narrative architecture frameworks that hold across every channel.
- [Media Relations](/services/media-relations): Always-on press office building category-defining coverage.
- [Data & Reporting](/services/pr-messaging-reporting): Proprietary scorecard tracking reach, share of voice, tone, and message pull-through.
- [Press Amplification](/services/earned-media-amplification): Turning earned coverage into multi-channel performance.
- [Strategic Partnerships](/services/strategic-brand-partnerships): Brand collaborations and licensing deals that drive heat and revenue.
- [Affiliate Marketing](/services/affiliate-marketing): In-house affiliate division wiring commerce content into earned media.
- [Content](/services/branded-content-pr-content-creation): Editorial strategy, founder thought leadership, brand storytelling.
- [Media Training](/services/media-training): Spokesperson preparation for every interview scenario.
- [Influencer Marketing](/services/influencer-marketing): PR-first creator partnerships.
- [Crisis & Culture Communications](/services/crisis-communications): Rapid-response messaging and reputation management.
- [IRL Activations](/services/brand-activation-experiential-marketing): Immersive events designed for press coverage.

## Featured case studies

- [OLIPOP](/our-work/olipop) — Functional soda repositioned as the category leader. 20B+ media impressions, 3,000+ placements, $1.85B valuation at last raise.
- [Parachute](/our-work/parachute) — Eight years of press driving 6,000+ hits, 26 retail openings, designer collaborations.
- [theSkimm](/our-work/theskimm) — Mission-first PR. 9.4B+ impressions and the Ziff Davis acquisition narrative.
- [Reale Actives](/our-work/reale-actives) — Alix Earle's clinical-grade actives launch. 16B+ impressions, 350+ placements at launch.
- [Midi Health](/our-work/midi-health) — Midlife women's health into national conversation. NYT, WSJ, Forbes, Oprah Daily, TIME.
- [Tecovas](/our-work/tecovas) — Western-wear category leadership. 100+ retail stores by 2026.
- [Dorsey](/our-work/dorsey) — Founder positioning for fine-jewelry house. WSJ feature, $100K record sales day, Series B fundraise.
- [Studs](/our-work/studs) — Modern ear-piercing studios. 30+ studios, 1.3B+ impressions, Vogue and NYT tier-one editorial.
- [Sloomoo Institute](/our-work/sloomoo) — Multi-market launches. 17B+ impressions, $1M opening-week ticket sales.
- [Sky Zone](/our-work/sky-zone) — National trampoline-park brand. 534M+ impressions across regional launches.
- [Sandbar](/our-work/sandbar) — Voice-first AI wearable launch. 600M+ impressions in two months, $23M Series A.
- [AIR COMPANY](/our-work/air-company) — Carbon-conversion category creation. Fast Company Most Innovative.
- [Dermalogica](/our-work/dermalogica) — Pro-skincare repositioning. 16B+ impressions, 500+ placements.
- [Grove Collaborative](/our-work/grove-collaborative) — DTC repositioning and IPO press. Retail at Target, CVS, Walmart, Amazon.
- [Primary](/our-work/primary) — Kids-apparel category-defining founder thought leadership. Parents, NYT, Inc., Forbes.
- [FASHIONPHILE](/our-work/fashionphile) — Ultra Luxury Resale Report category-creating moment. 2.1B+ impressions in 2024.

## Audience landing pages

- [Fashion PR Agency NYC](/fashion-pr-agency-nyc) — Fashion + retail focused press strategy from a senior NYC bench.
- [Lifestyle PR Agency](/lifestyle-pr-agency) — Cross-category lifestyle PR for consumer brands at the intersection of culture, design, beauty, and home.
- [PR Agency for Startups](/pr-agency-for-startups) — Senior-led startup PR. Series A through IPO with a measurement framework that survives the boardroom.
- [PR for Consumer Tech & CPG](/pr-consumer-tech-cpg) — Press programs for consumer-tech and CPG across launch, retail expansion, fundraise, and category creation.

## The Spin (editorial)

[The Spin](/the-spin) — 50+ articles on PR strategy, founder brand-building, and category leadership. Topics covered:

- PR Strategy
- PR Strategy Guide
- What Is PR
- Founders & Brand Building
- JBC Life

## Other pages

- [Why JBC](/why-jbc) — What makes the approach different. Independent, women-led, never sold.
- [The Team](/the-team) — Senior bench of 50 across NY and LA.
- [Our Work](/our-work) — Full case study index.
- [What We Do](/what-we-do) — Services overview, all 12 disciplines.
- [Contact](/contact) — Start a conversation.
- [Join Us](/join-us) — Open roles, hiring philosophy.
- [Terms & Privacy](/terms-privacy)

## Recognition and proof

- Observer 50 Most Powerful PR Firms — 2026
- $1B+ in venture capital raised by JBC clients (attributable to PR work)
- 42B+ media impressions across the 2025 roster
- $64M+ in client affiliate revenue across 2024–2025
- 8-year average tenure of longest-running partnerships
- 3 client acquisitions where JBC led the announcement narrative (2022–2025)

## Voice and positioning

JBC describes itself as the antidote to traditional PR: "Any agency can get news on news. Only a great agency creates news when there isn't any." Founder-led, senior on every account, no junior handoffs, no outsourced divisions. Every account staffed by senior practitioners who have done the work before — the person pitching your story is the person who understands why it matters.

## Contact

info@jbc-pr.com  
New York · Los Angeles · working globally  
https://jenniferbett.com/contact