https://www.jenniferbett.com/spin daily 0.75 2026-03-27 https://www.jenniferbett.com/spin/how-to-measure-pr-success-and-actually-prove-roi monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/479bee8e-57e3-42f5-80ca-0764f10e2a02/How+to+Measure+PR+Success2.jpeg The Spin - How to Measure PR Success (and Actually Prove ROI) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/e9b1b269-6caf-41ce-ac0d-91a508b52188/How+to+Measure+PR+Success1.jpeg The Spin - How to Measure PR Success (and Actually Prove ROI) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/how-to-build-a-pr-strategy-that-drives-growth monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/a7a5a6f0-58b7-4aea-8b05-a75ebbb36122/How+to+Build+a+PR+Strategy+That+Drives+Growth+image+1.jpeg The Spin - How to Build a PR Strategy That Drives Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/5175f3bf-a244-4569-b8bb-d10c09699f5a/How+to+Build+a+PR+Strategy+That+Drives+Growth+image+2.jpeg The Spin - How to Build a PR Strategy That Drives Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/setting-pr-goals-that-actually-mean-something monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/ed2e7e15-0080-4699-9664-9b80ec20afef/Setting+PR+Goals+That+Align+With+Business+Objectives+1.jpeg The Spin - Setting PR Goals That Actually Mean Something - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/d7d9d6ca-7f8c-4271-a06f-b46773a9109d/Setting+PR+Goals+That+Align+With+Business+Objectives+2.jpeg The Spin - Setting PR Goals That Actually Mean Something - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/what-makes-a-successful-pr-campaign monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/4fec839c-1319-4515-b5d5-809ceead0b84/What+Makes+a+Successful+PR+Campaign+image+1.jpeg The Spin - What Makes a Successful PR Campaign? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/3b39410b-4952-4835-847e-5ff0643d87d5/What+Makes+a+Successful+PR+Campaign+image+2.jpeg The Spin - What Makes a Successful PR Campaign? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/jbc-makes-observers-power-list monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/83f6f8b9-edd2-412c-9e1a-e1f36e32f0e1/1771435289372.jpeg The Spin - JBC Makes Observer's Power List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/pr-vs-marketing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/c43cdd5b-3ee2-4e41-b8cf-96f1420e9371/image1.jpeg The Spin - PR vs. Marketing: What's the Difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/53c890b4-5b4b-429b-a71d-5a5184a500a7/image2.jpeg The Spin - PR vs. Marketing: What's the Difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/welcome-to-the-spin monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/8828d481-e27c-4c37-a5ae-f448a51fcdb3/498396a0-24ea-4180-b083-9c9d7e4c3a7a_3808x5712.webp The Spin - Welcome to The Spin It’s us. Top row, from L-R: Partner & Managing Director Melissa Duren Conner, Head of Strategy Ilana Dvir. Bottom row, from L-R: Head of Growth Libbey Baumgarten, Founder & President Jennifer Bett Meyer. https://www.jenniferbett.com/spin/how-pr-actually-works-in-2026 monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/7c44798b-6006-43cc-99ff-5c068866b1ec/image1.jpg The Spin - How PR Actually Works in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/fb0ed89d-5f14-49eb-bf96-732fe88b4e2d/image2.jpg The Spin - How PR Actually Works in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenniferbett.com/spin/boutique-pr-agency-vs-large-firm-for-consumer-startups monthly 0.5 2026-03-26 https://www.jenniferbett.com/spin/how-much-does-pr-cost-for-startups-in-2026 monthly 0.5 2026-03-26 https://www.jenniferbett.com/spin/proactive-pr-strategy-playbook monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029085468-YFWJ6DOGCS0F7RVBH19Q/hero_79f1dd74-5ba9-43f1-904f-2c60b94a9edc_1456x1048-2.jpg The Spin - Stop Reacting & Start Leading: The Proactive PR Playbook https://www.jenniferbett.com/spin/crisis-communications-tips monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029085242-8QTORMTWSDZ86XA3FMOL/hero_3bfd007e-9229-48bd-bad5-ae4dac7f7753_1456x1048-2.jpg The Spin - Crisis PR 101: 9 Tips to Protect and Build Your Brand https://www.jenniferbett.com/spin/fall-fashion-must-haves monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029113451-2Y8R847C84M84PCZYXTD/hero_0c8cf040-8ce9-4d30-9db5-305806076a9a_1456x1048-2.jpg The Spin - Fall Favorites From the JBC Team: Our Season’s Top 17 Must-Haves & Rituals https://www.jenniferbett.com/spin/media-relations-tips-publicists monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029089961-SJFHT5G2SSEZEFCDGS00/hero_9766a04b-8910-4e57-8fb4-34bee682bf4b_1456x1048-2.jpg The Spin - The New Media Playbook: 10 Insights Every Publicist Must Know https://www.jenniferbett.com/spin/what-pr-professionals-do monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029085743-4BOGFQRKEVP3J1RKVYUT/hero_99a87dc4-a369-44a2-8f95-0d4038eac079_1456x1048-2.jpg The Spin - PR Myths Busted: What Everyone Gets Wrong About PR https://www.jenniferbett.com/spin/public-relations-career-tips monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029094578-B5XFTX2EZT9ZSASB4BEZ/hero_31c16028-6349-4178-a23d-b663e1f637f7_1456x1048-2.jpg The Spin - PR Pro Tips: Our Team's Best Advice for Breaking Into the Industry https://www.jenniferbett.com/spin/founder-led-marketing monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029095063-NDHNCX6JAUV87QLRGCXQ/hero_30bda9b3-5379-4679-bbb3-157ee5b0cf26_1456x1048-2.jpg The Spin - The 'Founder-Led Era' Is Just Getting Started https://www.jenniferbett.com/spin/pr-agency-values monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029085662-CQ84QB64BLEO1NRLP0AR/hero_0ce53dac-6984-47dc-b3de-ce2694983438_1456x1048-2.jpg The Spin - In PR, Values Need to Come First. 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Here's Why. https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029100619-E3OCDC2YNZC044YYY35A/img00_3594d739-f5c0-4425-babd-feb2de3e479b_1474x1024-2.jpg The Spin - In 2025, Brands Need to Go Analog. Here's Why. https://www.jenniferbett.com/spin/brand-newsletter-substack monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029109841-LNJP8FCCNNNLBH2V0UDI/hero_a4d1aecb-5219-496c-8602-fd89a83cce6c_1456x1048-2.jpg The Spin - New Year, New Us (on Substack, That Is) https://www.jenniferbett.com/spin/brand-storytelling-examples monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029092142-EH452ZUOA434VXEZ2068/hero_7ca6feca-1c4f-4f59-b4d7-97923c751dff_1440x1796-2.jpeg The Spin - "Office Hours" #18: Doing Things the Hard Way https://www.jenniferbett.com/spin/pr-networking-tips monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029091737-PENGS5UU51XDEVJ3KRNS/hero_2173a169-3821-4211-a747-714abe966b04_1440x1440-2.jpeg The Spin - "Office Hours" #17: Who You Know https://www.jenniferbett.com/spin/improv-skills-business monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029091397-8Y9K8DMKLZ8XH7HL4SY1/hero_4d81c60b-4272-49a0-b90f-33dec5b6d4c7_1169x1169-2.jpeg The Spin - "Office Hours" #16: "Yes, And..." 101 https://www.jenniferbett.com/spin/patience-in-pr monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029090897-V6PA3LCUXVFZFWX3N5R2/hero_07d58dfb-4092-42a3-a4bf-ed997876f37f_756x942-2.jpg The Spin - "Office Hours" #15: Good Things Come to Those Who Wait https://www.jenniferbett.com/spin/mlk-day-reading-list monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029111744-CITYRUW6ER7UBNS9R6EE/hero_4f9fe456-47e2-4039-a0a1-5e801de8dfd4_2028x1346-2.jpg The Spin - Office Hours #14: MLK Day Reading List https://www.jenniferbett.com/spin/how-to-get-press-coverage monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029090669-8XK6AFXI3TLCRRH6MPI3/hero_67cb6d47-2ec4-4de7-a3af-a5d0282c1101_1278x848-2.jpg The Spin - "Office Hours" #13: How to Land a Front-Page Feature https://www.jenniferbett.com/spin/hispanic-owned-businesses monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029104842-F9X0EIFERKBXQBUAORZF/hero_519e16be-cb6f-41f1-8767-e29598e1e715_1214x1246-2.jpg The Spin - "Office Hours" #12: 10 Great Hispanic- and Latine-Owned Brands to Shop in 2023 https://www.jenniferbett.com/spin/salary-negotiation-tips monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029104633-2RGY0MKVQAWO3JRPW5VP/hero_39fb7d88-e819-4d54-9b69-3b8f8473bda2_4024x6048-2.jpeg The Spin - "Office Hours" #11: Financial Advisor Gahana Pleteau on How to Advocate for Yourself at Work https://www.jenniferbett.com/spin/black-chefs-restaurants monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029104237-8L09OHU6AMQH5HG9VIXW/hero_83b08663-50d6-48ba-b4fa-7a48f4146d2e_962x1216-2.jpg The Spin - "Office Hours" #10: 4 Black Chefs Changing America https://www.jenniferbett.com/spin/muslims-progressive-values monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029104099-64Z5E28NAG7QWLYIE6C5/hero_628b0091-ceb4-4095-ad3c-388af7567119_1282x934-2.jpg The Spin - "Office Hours" #9: In Conversation With Muslims for Progressive Values' Ani Zonneveld https://www.jenniferbett.com/spin/international-womens-day monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029113326-SIGLHW0S5OXZ7LV8VXDQ/hero_d3ac0e11-8c92-4363-a6f7-6af38adf2504_996x1274-2.jpg The Spin - "Office Hours" #8: Oh, How I Love Being a Woman! https://www.jenniferbett.com/spin/fresh-start-effect monthly 0.5 2026-02-25 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https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029101357-230DORDEYP11YN32CM71/hero_4cba443c-f535-46df-998f-0bb59b65c4f5_962x1272-2.jpg The Spin - "Office Hours" #4: Climate Crisis > Climate Change https://www.jenniferbett.com/spin/adam-neumann-wework monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029100976-NCJ0S9D9ZR3Z8NLH12Z5/hero_45a2084d-151f-4b1f-af18-3f87e89d59d2_1278x1272-2.jpg The Spin - "Office Hours" #3: The Adam Neumann Problem https://www.jenniferbett.com/spin/post-roe-communications monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/6317958f1f6f0d04d95a494f/1772029101160-KWWF1PYRJDWRHL10MOIA/hero_6aafff5d-8441-4c63-bf7a-6efdadffc397_2386x1346-2.jpg The Spin - "Office Hours" #2: Communications in a Post-Roe Future https://www.jenniferbett.com/spin/pr-agency-newsletter monthly 0.5 2026-02-25 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