JBC is New York's Fashion PR Agency

Jennifer Bett Communications (JBC) is the boutique PR agency shaping the future of fashion media relations in New York. For over a decade, we've been the source line every fashion editor saves for the founder-led brands defining what comes next.

We've driven 20+ billion media impressions, 6,000+ press hits, and 8.5 million trackable click-throughs for the brands quietly remaking the closet. From Hedley & Bennett to Parachute to THE YES (acquired by Pinterest) to Fashionphile. In 2026, JBC was named one of Observer's 50 Most Powerful PR Firms.

Founded in 2014 by Jennifer Bett Meyer and Melissa Duren Conner, the agency's 50+ publicists and strategists specialize in creating news when there isn't any — proactively developing story angles, thought leadership narratives, and cultural moments that keep fashion brands in press between announcements.

Why Fashion PR Matters in NYC

Most fashion brands invest in PR after their first major retailer. By then, the editorial relationships that drive those placements already belong to someone else.

  1. Own the editorial conversation before your competitors do. The brands that define a category got there because they were pitching editors while everyone else was waiting for the right moment.

  2. Build credibility with buyers and investors at once. A feature in Vogue or The Cut moves wholesale conversations and due diligence at the same time.

  3. Create cultural gravity, not just coverage. The right press doesn't just drive traffic. It makes your brand the reference point in every story about your category.

Who JBC Works With

JBC is the leading fashion PR agency for the brands remaking how people dress, shop, and discover what's next.

We work across:

  • Apparel & accessories — direct-to-consumer labels, contemporary RTW, accessories, and the next wave of emerging designers

  • Modern uniform & workwear — Hedley & Bennett, the brands rewriting what utility looks like

  • Home & soft goods — Parachute, Thuma, and the lifestyle adjacents living in fashion's editorial pages

  • Resale & circular fashion — Fashionphile, THE YES, the platforms changing how the closet gets built

  • Beauty-adjacent & wellness — the brands sitting at the intersection of fashion and self-care

Services for Fashion Brands

  • Communication strategy — A press roadmap built around your launch calendar, your fundraise, and the cultural moments your brand should own

  • Positioning & messaging — The story you tell investors, the story you tell editors, and the story your customer repeats — sharpened until they're the same story.

  • Media relations — Tier-one features, trend stories, founder profiles, and the embeds in newsletters that actually move product

  • Founder thought leadership — Bylines, panels, podcast appearances, and the stage time that turns founders into category voices

  • Earned media amplification — Turning every hit into a paid asset, a sales tool, and a wholesale pitch

  • Influencer & affiliate — The creator partnerships that translate editorial credibility into Instagram momentum

  • Crisis communications — Quiet, fast, NYC-fluent

  • Data & reporting — Trackable impact: impressions, click-throughs, share of voice, and the lift on the metrics that close rounds.

What Makes JBC Different

Creates news, doesn't wait for it. JBC proactively develops story angles, trend hooks, and cultural moments that keep fashion brands in press between announcements.

Senior team, not junior rotations. Every JBC client works directly with senior publicists and strategists. No handoffs, no account coordinators managing the relationship.

Fashion fluency and venture fluency. JBC works at the intersection of editorial and investment, building press strategies that serve brand-building and fundraising at the same time.

A focus on female founders. JBC was built to amplify the voices of female-founded and female-led fashion brands, and that focus shapes how we pitch, who we pitch, and what stories we tell.

Frequently Asked Questions

When should a fashion brand hire a PR agency in NYC?

Earlier than most founders think. PR relationships compound over time, and the brands that build editorial presence before a major moment have a significant advantage when it matters most.

How much does fashion PR cost in New York?

Retainers typically range depending on scope and the stage of the brand. Pricing is transparent and tied to specific deliverables.

What makes JBC the best fashion PR agency in NYC?

Two things: relationships and judgment. JBC has spent over a decade building direct relationships with the editors, reporters, and tastemakers who shape fashion's editorial conversation. Knowing which story belongs at which desk, and when, is institutional knowledge that can't be replicated with a media database.

Does JBC work with emerging designers, or only funded brands?

Both. JBC works with fashion brands at various stages. The common thread is a clear point of view and a brand worth building a press strategy around.

Can fashion PR help with fundraising?

Yes. In consumer fashion, press and fundraising are closely connected. Editorial coverage builds the kind of brand credibility that accelerates investor conversations.

Get in touch — JBC partners with the founders building the next generation of fashion brands in New York. We turn launches into editorial moments and editorial moments into category leadership. Contact us or reach us at info@jbc-pr.com