Launched in 2016 as a B Corp-certified organization, GROVE COLLABORATIVE creates innovative natural products and offers a curated selection of healthy home essentials, like cleaning supplies and personal-care products. With a flexible, monthly delivery model and a personal Grove Guide assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from their flagship Grove Collaborative brand and from exceptional third-party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply-chain practices.
Grove Collaborative came to JBC in 2021 with a massively successful business and millions of customers — yet very little press awareness. As the company looked to shift its core revenue driver from third-party marketplace sales to owned-brand sales, JBC was tasked with repositioning Grove as not just an online retailer, but a bona fide innovator in CPG. In our first three months of partnership, JBC secured placements for the brand amassing over 1 billion impressions across a wide range of consumer media outlets, communicating the brand’s mission and sustainability leadership in every press hit.
JBC has partnered closely with Grove to shape brand, business, and founder storytelling, particularly around the company's IPO, securing top-tier placements in outlets like Fast Company, CNBC, and Bloomberg.
We’ve successfully launched Grove’s retail partnerships with Target, CVS, Walmart, and Amazon, earning coverage in Apartment Therapy, Retail Dive, and more, while also driving widespread consumer awareness for Grove Co. and its sub-brands across nearly every major lifestyle outlet.
Our work has included managing high-impact celebrity collaborations with Drew Barrymore, Jeremiah Brent, and Emma Roberts, resulting in extensive media coverage in Fortune, Vogue, WSJ, and others.
WHAT WE’VE DONE
