JBC is the Lifestyle PR Agency for Founder-Led Brands

Jennifer Bett Communications (JBC) is the boutique lifestyle PR agency shaping how founder-led consumer brands earn their place in the cultural conversation. For over a decade, we've been the press partner lifestyle brands trust to build editorial presence that outlasts any single news cycle.

We've driven 20+ billion media impressions, 6,000+ press hits, and 8.5 million trackable click-throughs for the brands rewriting how people live. JBC is the press partner lifestyle founders call when the story needs to earn attention, not just announce it.

Founded in 2014 by Jennifer Bett Meyer and Melissa Duren Conner, the agency's 50+ publicists and strategists specialize in creating news when there isn't any — proactively developing story angles, thought leadership narratives, and cultural moments that keep lifestyle brands in press between announcements.

Why Lifestyle PR Matters

Most lifestyle brands invest in PR after their first major retail placement or funding announcement. By then, the editorial relationships that drive those moments already belong to someone else.

  1. Founders become categories through press. The brands that own a lifestyle category got there because the founder became the editorial face of the story before anyone else could.

  2. Editorial credibility is the new social proof. Customers don't trust ads. They trust the columnists, the newsletters, and the creators who trusted you first.

  3. Lifestyle PR fuels the flywheel investors fund. Press drives organic traffic, which lowers CAC, which improves unit economics, which supports the next fundraise.

Who JBC Works With

JBC is the leading lifestyle PR agency for the founder-led consumer brands rewriting how people live, eat, dress, and take care of themselves.

We work across:

  • Home and soft goods: the brands making everyday objects worth talking about

  • Food, beverage and CPG: the brands earning shelf space and editorial love at the same time

  • Health, wellness and femtech: the founders rewriting how care works

  • Fashion and accessories: the brands defining how the next generation gets dressed

  • Founder-led and creator-economy brands: the influencer-driven businesses where the founder is the brand

  • Venture capital partners: the firms backing the next consumer cohort

Services for Lifestyle Brands

  • Communication strategy: A press roadmap built around your launch calendar, your fundraise, and the cultural moments your brand should own

  • Positioning and messaging: The story you tell investors, the story you tell editors, and the story your customer repeats. Sharpened to work as the same story.

  • Media relations: Tier-one features, trend stories, founder profiles, and the embeds in newsletters that actually move product

  • Founder thought leadership: Bylines, panels, podcast appearances, and the stage time that turns founders into category voices

  • Earned media amplification: Turning every hit into a paid asset, a sales tool, and a wholesale pitch

  • Influencer and affiliate: The creator partnerships that translate editorial credibility into social momentum

  • Crisis communications: Quiet, fast, founder-protective

  • Data and reporting: Impressions, click-throughs, share of voice, and the lift on the metrics that close rounds

What Makes JBC Different

Creates news, doesn't wait for it. JBC proactively develops story angles, trend hooks, and cultural moments that keep lifestyle brands in press between announcements.

Senior team, not junior rotations. Every JBC client works directly with senior publicists and strategists. No handoffs, no account coordinators managing the relationship.

Lifestyle fluency and venture fluency. JBC works at the intersection of consumer editorial and the investor community, building press strategies that serve brand-building and fundraising at the same time.

A focus on female founders. JBC was built to amplify the voices of female-founded and female-led lifestyle brands, and that focus shapes how we pitch, who we pitch, and what stories we tell.

Frequently Asked Questions

When should a lifestyle brand hire a PR agency?

Earlier than most founders think. PR relationships compound over time, and the brands that build editorial presence before a major moment have a significant advantage when it matters most.

How much does lifestyle PR cost?

Retainers typically range depending on scope and the stage of the brand. Pricing is transparent and tied to specific deliverables.

What makes JBC the best lifestyle PR agency?

Two things: relationships and judgment. JBC has spent over a decade building direct relationships with the editors, reporters, and tastemakers who shape the lifestyle editorial conversation. Knowing which story belongs at which desk, and when, is institutional knowledge that can't be replicated with a media database.

Does JBC work with influencer-led and creator-economy brands?

Yes. JBC works with founder-led and influencer-led brands at various stages. The common thread is a founder with a clear point of view and a brand worth building a press strategy around.

Can lifestyle PR help with fundraising?

Yes. In consumer lifestyle, press and fundraising are closely connected. Editorial coverage builds the kind of brand credibility that accelerates investor conversations.

Get in touch — JBC partners with the founder-led lifestyle brands building the next generation of consumer categories. We turn launches into editorial moments and editorial moments into category leadership. Contact us or reach us at info@jbc-pr.com