During our nearly eight years in partnership, JBC has generated more than 6,000 press hits for Parachute, supported the brand through designer collaborations like KITH, Jake Arnold, and le FLEUR*, and supported the opening of dozens of retail stores. 

Since beginning its partnership with JBC in 2016, Parachute has launched 26 retail locations across the U.S. with 150-plus regional media placements in high-priority local markets.

JBC has played a key role in Parachute’s brand growth, securing 14+ features for its 2020 Madewell collaboration and landing top-tier coverage in WSJ and Business of Home for the launch of virtual design services during COVID.

A media blitz around the brand’s appearance on “And Just Like That” included a PEOPLE feature that drove a 30% lift in Down Pillow sales.

JBC also supported major accolades such as Ernst & Young’s Entrepreneur of the Year (2021) and Fast Company’s Most Innovative Companies (2023), while a 2023 “Good Morning America” segment featuring Parachute towels led to a 35% increase in towel sales.