Founded in 2018 by Ben Goodwin and David Lester, OLIPOP is a new kind of soda that combines the nostalgic taste of classic soft drinks with the benefits of modern health science. For over a decade, Ben and David have shared a vision of a healthier, tastier future. Their quest for a product that could undermine the old guard of soda behemoths led them to OLIPOP: a new kind of soda™ that’s delicious, refreshing, and actually good for you. It combines the classic soda flavor you love with functional ingredients that support your microbiome and digestive health.
Within the first four months of working together, JBC generated over 5 billion media impressions for OLIPOP. JBC also secured business and brand storytelling coverage for OLIPOP while simultaneously securing consumer lifestyle coverage to, in tandem, position OLIPOP as the leading probiotic beverage. In addition to 115x feature placements, JBC secured over 285 consumer placements for OLIPOP within that four-month timespan.
In 2024 alone, JBC surpassed 20 billion media impressions, including newsjacking surrounding the “Sleepy Girl Mocktail” that generated nearly 650 million impressions alone.
Within the first quarter of 2025, JBC generated over 20 billion total media impressions and 618 media placements.
WHAT WE’VE DONE
