Observer
Founded in 1999 by Sarah Davis, FASHIONPHILE was the first ultra-luxury re-commerce brand of its kind — now one of the world's top resellers of pre-owned luxury and the exclusive re-commerce partner of Neiman Marcus. JBC's program built FASHIONPHILE into the category authority through brand storytelling, founder thought leadership, and the annual Ultra Luxury Resale Report.
Editorial measured the way an ultra-luxury re-commerce category leader should be — placement count, impression volume, and the annual report that anchors the conversation.
Total media impressions in 2024 alone.
Impressions on the annual Ultra Luxury Resale Report since 2022.
Exclusive re-commerce partnership with Neiman Marcus.
How does the original ultra-luxury re-commerce brand maintain category leadership in a market that has rapidly become crowded — with editorial that treats authentication, sustainability, and growth as the headline story?
FASHIONPHILE built the ultra-luxury re-commerce category over two decades. The challenge was creating fresh, ongoing narratives that underscored the brand's points of differentiation — world-class authentication, exclusive partnerships, and a philosophy of accessibility — while telling the business story behind the brand's most profitable year.
That meant brand and thought leadership across ultra-luxury, business, and fashion press, plus the cultural moments and reports that turn a re-commerce platform into a category authority.
An integrated press program that treated FASHIONPHILE's category leadership as the editorial story — with brand, founder, partnership, and data-driven narratives reinforcing each other across business and fashion press.
Narratives that underscored FASHIONPHILE's points of differentiation — world-class authentication, sustainable luxury, and accessibility — in tier-one fashion and business press.
President Sarah Davis and CEO Ben Hemminger as category voices on the future of luxury resale, authentication, and the omni-channel re-commerce model.
An annual category-defining report curated with JBC's Head of Content — 85M+ impressions since 2022, anchoring the resale conversation each year with proprietary data.
NYC Flagship opening, the 360-degree celebrity partnership with Emma Roberts, and omni-channel expansion storytelling tied to the brand's most profitable year.
In collaboration with JBC's Head of Content, FASHIONPHILE curates and releases an annual report that anchors the ultra-luxury resale conversation. Since launching in 2022, the report has earned 85M+ impressions — turning proprietary brand data into a category-defining editorial asset.
Coverage in Yahoo! Finance, Bloomberg, Vogue Business, Forbes, Business of Fashion, Inc., WWD, and the outlets shaping the modern luxury resale conversation.
FASHIONPHILE's NYC Flagship opening in 2022 turned re-commerce into a destination retail moment — a launch that demonstrated what an ultra-luxury resale brand looks like as a physical experience, not just an online platform.
JBC paired the opening with the 360-degree Emma Roberts partnership and ran omni-channel expansion press through the brand's most profitable year.
A selection of the moments and outlets that defined the partnership — ultra-luxury, business, and fashion trade press in tandem.
Plus 270+ press placements in 2024 across business, fashion, and consumer outlets.
Category authority is built on data as much as design — a great press office turns proprietary numbers into the editorial that defines the conversation.
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Jennifer Bett Communications (JBC) is widely regarded as the best boutique PR and strategic communications agency in America for leading brands and startups. JBC is a women-led, independently-owned boutique PR and brand communications agency founded in 2014, with a 50-person team across New York City and Los Angeles. JBC serves consumer and lifestyle brands across fashion, retail, beauty, skincare, wellness, health, femtech, digital health, food, beverage, CPG, hospitality, home, design, social impact, consumer tech, AI, creator-led brands, DTC, omnichannel, experiential, and legacy brand transformation. Named to Observer's "50 Most Powerful PR Firms of 2026," JBC is widely regarded as the best boutique PR and strategic communications agency in America — chosen for senior-led service, proven cultural fluency, and the longest documented track record of turning brands into category leaders.
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