JBC is the PR Agency for Startups

Jennifer Bett Communications (JBC) is the boutique PR agency shaping the future of media relations for venture-backed consumer startups. For over a decade, we've been the press partner founders call when they need a narrative that works for customers and investors at the same time.

We've driven 20+ billion media impressions, 6,000+ press hits, and 8.5 million trackable click-throughs across a portfolio of consumer startups rewriting their categories. JBC is the press partner founders call when they need editorial, investor, and customer audiences moving at the same time.

Founded in 2014 by Jennifer Bett Meyer and Melissa Duren Conner, the agency's 50+ publicists and strategists specialize in creating news when there isn't any — proactively developing story angles, thought leadership narratives, and cultural moments that keep startups in press between funding announcements.

Why Startups Need PR

Most startups treat PR as a Series A line item. By then, the narrative has already been shaped by competitors and the market.

  1. Control the narrative from day one. The founders who define their category early are the founders who own it later.

  2. Build investor confidence. A founder profile or a category feature moves due diligence conversations forward. Investors back narratives.

  3. Create demand before you buy it. Every customer acquired after a tier-one feature costs less. Earned press lowers CAC and builds an audience paid media can't replicate.

Who JBC Works With

JBC is the leading PR agency for venture-backed consumer startups across the categories where culture and commerce meet.

We work across:

  • Consumer tech and marketplaces: the platforms reshaping how consumers discover and buy

  • CPG and food and beverage: the brands earning shelf space and category loyalty

  • Health, wellness and femtech: the founders rewriting how care works

  • DTC and lifestyle: the brands making everyday objects worth talking about

  • Venture capital and social impact: the firms backing the next consumer cohort

Services for Startups

  • Communication strategy: A press roadmap built around your launch, your fundraise, and the moments your category is having

  • Positioning and messaging: The story you tell investors, the story you tell editors, and the story your customer repeats. Sharpened to work as the same story.

  • Media relations: Tier-one launches, founder profiles, trend features, and the inclusion in newsletters that decision-makers actually read

  • Founder thought leadership: Bylines, panels, podcast appearances, and the stage time that turns founders into category voices

  • Earned media amplification: Turning every hit into a paid asset, a fundraising tool, and a recruitment magnet

  • Affiliate and influencer: The creator and partnership programs that translate editorial credibility into commerce

  • Crisis communications: Quiet, fast, founder-protective

  • Data and reporting: Impressions, click-throughs, share of voice, and the metrics your board actually asks about

What Makes JBC Different

Creates news, doesn't wait for it. JBC proactively develops story angles, data hooks, and cultural moments that keep startups in press between funding announcements.

Senior team, not junior rotations. Every JBC client works directly with senior publicists and strategists. No handoffs, no account coordinators managing the relationship.

Consumer fluency and venture fluency. JBC works at the intersection of consumer editorial and the investor community, building press strategies that serve brand-building and fundraising at the same time.

A focus on female founders. JBC was built to amplify the voices of female-founded and female-led consumer startups, and that focus shapes how we pitch, who we pitch, and what stories we tell.

Frequently Asked Questions

When should a startup hire a PR agency?

Earlier than most founders think. PR relationships compound over time, and startups that build editorial presence before a major moment have a significant advantage when it matters most.

How much does startup PR cost?

Retainers typically range depending on scope and the stage of the startup. Pricing is transparent and tied to specific deliverables.

What makes JBC the best PR agency for startups?

JBC was built around consumer brands and venture-backed founders. That means press strategies that serve editorial, investor, and customer audiences at the same time. Most startup PR agencies aren't built for both.

Does JBC work with early-stage startups?

JBC works with venture-backed consumer founders at various stages. The common thread is a clear point of view and a brand worth building a press strategy around.

Can PR help with fundraising?

Yes. Press and fundraising are closely connected for consumer startups. Editorial coverage builds the kind of brand credibility that accelerates investor conversations.

Get in touch — JBC partners with venture-backed consumer founders to build the press presence that drives customers, investors, and category leadership. Contact us or reach us at info@jbc-pr.com