Affiliate Marketing
JBC integrates affiliate marketing services with earned media strategy. We've driven $64M+ in affiliate revenue for clients by connecting press coverage, influencer partnerships, and commerce content into a single performance engine.
PR that pays off.
WHAT WE DO &
WHY IT MATTERS
Most affiliate programs and PR strategies run on separate tracks. Different teams, different goals, different metrics. JBC connects them. We integrate affiliate marketing with media strategy so every press hit, influencer partnership, and content placement drives both awareness and revenue.
Our team builds affiliate programs wired into your earned media engine. When a journalist features your product, the affiliate link is already in place. When an influencer posts, the commerce layer is built in. Every touchpoint converts.
When PR and affiliate work as one system instead of separate line items, the numbers compound. That integration is how JBC drove $64M+ in affiliate revenue across 2024 and 2025.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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PR-Affiliate Integration
JBC builds affiliate strategy directly into your PR program. Press placements, influencer content, and brand storytelling all carry commerce infrastructure so every earned media win can convert.
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Earned Media Commerce
When a journalist features your product, the affiliate link is already in place. JBC builds commerce infrastructure into earned media so every press hit has a path to revenue.
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Creator Commerce
Influencer partnerships include affiliate layers from day one. When creators feature your brand, the path from social proof to purchase is already built into the activation.
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Media Strategy Integration
JBC's in-house affiliate division is seamlessly integrated with media relations. Your affiliate strategy and PR program run as one system, not two teams with separate goals.
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Revenue Results
JBC drove $64M+ in affiliate revenue across 2024 and 2025. We track what's converting and double down on the outlets, creators, and content formats driving the most revenue.
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Quantified Performance
Results mean nothing if they can't be quantified. JBC attributes affiliate revenue to specific PR initiatives so your team sees the direct line between a placement and the sales it generated.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Affiliate marketing services connect your products to publishers, creators, and media outlets through trackable commerce links. JBC integrates affiliate into your PR strategy so earned media drives revenue directly.
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When a journalist or influencer features your product, an affiliate link tracks the revenue that placement generates. JBC builds this commerce infrastructure into every PR initiative from the start.
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PR-affiliate integration, commerce content development, influencer affiliate programs, trackable link architecture, performance optimization, and revenue attribution. JBC connects each element to your broader media strategy.
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Revenue attributed to specific placements, click-through rates, conversion rates, and overall program ROI. JBC drove $64M+ in affiliate revenue for clients across 2024 and 2025.
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Influencer marketing builds awareness. Affiliate marketing tracks revenue. JBC combines both: influencer partnerships with built-in affiliate layers so you get brand visibility and measurable commerce from every activation.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, and technology. Product-driven brands see the strongest affiliate returns through integrated PR programs.
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Most affiliate agencies don't do PR. Most PR agencies don't do affiliate. JBC does both, which means every press placement and influencer activation is built with commerce in mind from the start.