Brand Activations & Experiential Marketing
JBC turns physical experiences into press coverage. Our experiential marketing services helped Sloomoo Institute generate 1.3 billion media impressions from a single launch — and $1M in opening week ticket sales.
For the brands shaping culture.
WHAT WE DO &
WHY IT MATTERS
An event without press strategy is a party. An IRL activation with press strategy is a brand moment. Experiential marketing bridges the gap: physical experiences designed from the start to generate media coverage, not just attendance.
JBC conceptualizes engaging, strategic media-facing events to support critical press objectives. From pop-up launches to national expansion rollouts, our team handles event strategy, media outreach, influencer activations, and on-site press management. Every element is built to earn coverage.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Event Strategy
JBC builds events around press objectives, not just guest lists. Every activation is designed with specific media outcomes in mind: coverage targets, story angles, and visual moments.
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Media-Facing Design
We design immersive brand experiences that give journalists and creators something to cover. Visual moments, interactive elements, and narrative hooks that translate from the room to the headline.
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Press Activation
JBC manages press operations around every activation. For Sloomoo Institute, that meant 600+ consumer placements, broadcast segments across markets, and coverage in The New York Times, Fortune, and WIRED.
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Influencer Integration
Creator activations are part of the flywheel. JBC integrates influencer partnerships into IRL events, extending your brand moment to audiences beyond the room through creator content and social amplification.
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Regional Rollouts
From single pop-ups to multi-city expansion, JBC builds scalable press strategies tailored to each market. New city, new media landscape, same commitment to earned coverage.
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Post-Event Amplification
JBC amplifies strategically after every event: paid media, social distribution, and press follow-ups. Each channel compounds the others. The event is the beginning, not the endpoint.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Professional, strategic, media-facing events designed to generate press coverage and audience engagement. JBC builds every experiential marketing activation around press objectives, not just attendance or guest experience.
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A physical experience designed to create brand moments — from pop-up launches to national rollouts. JBC makes sure every IRL activation earns media coverage, not just foot traffic.
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Every activation gives journalists and creators something to cover. JBC designs events with built-in media moments: visual hooks, story angles, and broadcast-ready setups that convert attendance into press.
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Event strategy, media-facing design, on-site press management, influencer activations, regional rollout planning, and post-event amplification. JBC handles every element of your activation from concept to coverage.
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Media placements, broadcast segments, impressions, social reach, and business outcomes like ticket sales or foot traffic. JBC attributes every result to specific press and activation initiatives.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home, technology, and social impact. Pop-up launches, retail openings, product launches, and cultural moments all benefit from press-driven events.
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Most event agencies start with the guest list. JBC starts with the press story. That's how we helped Sloomoo Institute grow from a pop-up into a national brand.