Positioning & Messaging
JBC builds the messaging and positioning strategy that becomes your audience's dictionary — defining who you are, what you offer, and why you exist. We've overhauled brand narratives for companies from startup to acquisition.
Your story, made impossible to ignore.
WHAT WE DO &
WHY IT MATTERS
In PR terms, a messaging and positioning strategy is your brand's dictionary. It defines who you are, what you offer, and why you exist — get it right and every story, pitch, and headline reinforces the same narrative.
JBC extracts your brand's core differentiators and builds them into messaging frameworks that hold across every channel. Mission statements, company overviews, one-sentence branding statements, spokesperson talking points. All rooted in a single narrative architecture that evolves with your business.
That foundation carried clients like Grove Collaborative through an IPO repositioning and Digital Brand Architects through a complete internal messaging overhaul. When the words are right, everything built on top of them works harder.
OUR APPROACH
OUR APPROACH
We're an Extension of
Your Team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
-
Strategy Session
JBC starts with a comprehensive strategy session, taking a macro view of your competitive landscape. We map the terrain, identify whitespace, and surface what your current positioning is actually communicating.
-
Differentiator Development
We extract the real differentiators that set your brand apart and translate them into language that resonates. Not what you think makes you different. What your audience feels.
-
Messaging Framework
Mission statements, company overviews, one-sentence branding statements, and core talking points. Every deliverable is built for consistency across press, social, investor materials, and internal communications.
-
Brand Narratives
Key brand narratives inform every story we pitch and every stage we secure. We build the narrative layer that turns your leadership's expertise into thought leadership your industry follows.
-
Internal & External Alignment
Messaging applies across all materials, internal and external. JBC ensures your mission statement, company overview, and branding language are consistent whether the audience is investors, press, or your own team.
-
Ongoing Refinement
Messaging evolves as your brand does. JBC future-proofs your positioning and adapts the approach to match your trajectory at every stage. The dictionary grows with you.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
-
It's the foundational language system for your brand: who you are, what you stand for, how you're different, and why it matters. Everything your team says publicly should trace back to it.
-
Without one, every press hit, social post, and investor pitch tells a slightly different story. A positioning strategy ensures your brand sounds like one voice, not a committee.
-
Competitive positioning audit, brand narrative development, core messaging framework, spokesperson talking points, and channel-specific adaptations. JBC builds in ongoing refinement as your brand evolves.
-
Core frameworks typically take four to six weeks. But messaging is never truly finished — JBC refines and adapts as your brand, market, and goals evolve.
-
Message pull-through in press coverage, consistency across spokesperson appearances, and alignment between what your brand says and what journalists write. JBC's scorecard tracks all three.
-
Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Our team brings category-specific expertise to every messaging engagement.
-
We don't hand you a PDF and walk away. JBC builds messaging that lives in your team's daily vocabulary, adapts it across channels, and refines it as your business grows.