Branded Content & PR Content
JBC brings a journalist's eye to content marketing services. Led by veteran fashion and retail journalist Maura Brannigan, our in-house content division builds editorial strategies, thought leadership, and brand messaging that earn trust and drive results.
Editorial instincts, brand results.
WHAT WE DO &
WHY IT MATTERS
Content strategy generates three times as many leads as outbound marketing and costs 62% less. But here's what most agencies miss: it's not just about the content itself. It's about the authentic strategy behind it.
The division is led by Maura Brannigan, a veteran fashion and retail journalist who brings editorial instincts to brand storytelling. Our team crafts op-eds, LinkedIn content, Substack newsletters, speechwriting, brand messaging, and owned editorial strategies across every platform.
The result is content that sounds like your brand at its sharpest, not a marketing department filling a calendar. When your audience trusts the content, they trust the brand behind it.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Editorial Strategy
We build editorial strategies for a range of platforms: Substack, internal blogs, LinkedIn, TikTok, Instagram, and more. Each channel gets a content approach tailored to its audience and format.
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Thought Leadership
Op-eds in publications like Fast Company and Harper's Bazaar. Engaging LinkedIn content. Substack newsletters that cultivate dedicated followings. We help leaders articulate their perspectives and own their voice.
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Brand Messaging
Mission statements, company overviews, one-sentence branding statements. We revamp the language your brand uses across all materials, internal and external, so every touchpoint sounds like you.
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Speechwriting
JBC Content has written keynotes for innovation summits and brand events. We strategize, draft, and edit speeches that position your leadership on stages beyond the screen.
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Trend Reporting
We monitor media and social platforms to anticipate trends before they escalate. Daily, monthly, and quarterly reports equip your team with the insight to stay ahead of the conversation.
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Ongoing Retainer
In addition to project-based work, Maura's team advises clients on all matters of content on an ongoing monthly basis. Consistency over time is what builds audience loyalty.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Strategic, editorial-quality content that builds brand authority and drives audience engagement. JBC's approach is led by journalists, not copywriters — which means every piece is built to earn trust.
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Op-eds, thought leadership articles, LinkedIn content, Substack newsletters, speeches, brand messaging, editorial strategies, and internal trend reports. JBC tailors the mix to your brand's goals and audience.
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Quality content drives organic search visibility. When your brand publishes authoritative, keyword-informed articles and thought leadership, search engines surface you as a credible source. Content is how you show up.
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Content that positions your founders and executives as industry authorities. Op-eds, LinkedIn posts, Substack newsletters, and speaking engagements that establish your place at the forefront of your field.
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Audience growth, engagement rates, organic search traffic, message pull-through, and direct business outcomes attributed to content. JBC tracks performance against defined goals, not vanity metrics.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Maura Brannigan's editorial team brings deep expertise across each category.
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Our content division is staffed by journalists, not marketers. That editorial instinct means every piece of content reads like it belongs in a publication, not a marketing funnel.