Communication Strategy
JBC is focused on the end game from day one. Whether that's acquisition, IPO, or sustainable market share, our PR communication strategy is built to get you there. We've helped clients secure over $1B in venture capital.
Structured for scale.
WHAT WE DO &
WHY IT MATTERS
How do you turn conversations into conversions? It starts with strategy. JBC takes a macro view of your competitive landscape, extracts key brand differentiators, and shapes the messaging that moves the needle. That's what PR communication strategy looks like when it's built around your end game.
We build tailored roadmaps: targeted media, executive speaking, thought leadership, and newsjacking moments all connected to a central narrative. As your goals shift, we evolve alongside you, future-proofing messaging and adapting the approach at every stage.
The right strategy doesn't just generate press. It drives business milestones. JBC has helped clients reposition ahead of IPO, secure over $1B in venture capital, and build the brand authority that led to acquisition.
OUR APPROACH
OUR APPROACH
We're an Extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
-
Landscape Mapping
JBC starts with a macro view of your competitive landscape. We identify whitespace, map the media terrain across your category, and surface the opportunities your competitors are missing.
-
Brand Differentiation
We extract what makes your brand genuinely different and shape it into messaging that moves the needle. Not taglines. Narratives your audience can feel.
-
Narrative Architecture
Key brand narratives inform every pitch, every placement, every speaking opportunity. We build a central story architecture that holds across channels and evolves with your business.
-
Executive Positioning
Your founders are part of the brand story. We develop thought leadership strategies, secure speaking stages, and position them as the voices your industry turns to.
-
Channel Roadmapping
From media relations strategy to executive speaking to owned content, we build a tailored roadmap that keeps your brand on-trend and on-point across every channel.
-
Strategy Evolution
Strategy isn't a one-time deliverable. As your goals shift, we evolve alongside you — future-proofing messaging and adapting the approach to match your trajectory at every stage.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
-
It's the blueprint for your brand's strategic communications: connecting media coverage, executive visibility, and storytelling to business outcomes. It defines what you say, where, and to whom.
-
Strategic PR builds credibility in the outlets your audience trusts. That credibility drives awareness, positions leadership, and compounds over time in both traditional and AI-driven search.
-
Competitive landscape analysis, brand differentiation, media relations strategy, narrative architecture, channel roadmapping, and executive positioning — all built around your specific business goals.
-
Initial strategy takes shape in the first weeks of engagement. But it's never one-and-done — JBC refines and adapts continuously as your brand and goals evolve.
-
Message pull-through in coverage, share of voice against competitors, executive placement quality, and audience reach. JBC's proprietary scorecard tracks performance by month, quarter, and year.
-
Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Each category gets strategy shaped by publicists with deep expertise in its media landscape.
-
Most agencies build PR strategy around coverage volume. JBC starts with the end game: acquisition, IPO, sustainable growth. Then we work backward from there.