Strategic Crisis
Communications
JBC provides proactive and reactive crisis communications for consumer lifestyle brands across fashion, beauty, food & beverage, wellness, home, and social impact. Our 50+ expert publicists deliver rapid-response messaging, media training, and strategic reputation management.
Built for the moments you can't plan for.
WHAT WE DO &
WHY IT MATTERS
A single crisis or cultural event can upend your brand's communication cycle in hours. From layoffs to supply chain disruptions to social media backlash, rapid and strategic response is critical. Our crisis communication experts create and execute plans that protect your brand and maintain trust, no matter the challenge.
Successfully managing a crisis requires deep understanding of your vulnerabilities and precautionary measures to protect your brand's name and key stakeholders. We help our brands navigate challenging situations with precision and efficiency.
Consumers increasingly look to brands for representation and belonging. It's crucial that your brand speak to the issues of today in an inclusive and relevant manner, in step with the fast-paced news cycle.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Vulnerability Assessment
We identify potential crisis scenarios before they happen, mapping risk areas, preparing holding statements, and building response frameworks tailored to your brand's specific vulnerabilities.
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Rapid-Response Execution
JBC's crisis team operates with immediate response capability. We're actively pitching stories, collaborating with our teams, and pouring passion into every narrative strategy within hours.
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Strategic Messaging
We craft precise stakeholder messaging, from press statements and internal memos to social copy. Because we invest time nurturing media relationships, we know exactly when to pivot a narrative.
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Culture & DEI Integration
Everything we do is viewed through a DEI lens. We help brands address cultural moments with inclusive representation and authentic engagement, reflecting the values your audience expects.
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Executive Media Training
JBC prepares clients to be fully confident in any media interaction. Training covers messaging discipline, body language, on-camera presence, and scenario-based rehearsals across interview formats.
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Reputation Recovery
Once the immediate crisis passes, JBC amplifies strategically, crafting thought leadership and securing earned media to reset the narrative for long-term authority in search and culture.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Crisis communications is the strategic management of information during events that threaten a brand's reputation. It encompasses rapid media response, stakeholder messaging, internal communications, and long-term reputation recovery.
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Both. JBC provides proactive crisis planning, identifying vulnerabilities and building response frameworks before issues arise. We also deliver reactive crisis management when real-time events demand immediate action.
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JBC handles executive leadership changes, workforce restructuring, product safety concerns, negative press, social media controversies, supply chain disruptions, regulatory challenges, cultural missteps, and stakeholder disputes.
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Our team operates with immediate response capability. As an independent agency with no bureaucratic layers, we mobilize strategy within hours.
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We serve consumer lifestyle brands across fashion, beauty, wellness, food & beverage, home & design, technology, and social impact.
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Yes. We offer media training that prepares executives for high-pressure interactions, covering messaging discipline, body language, and scenario-based rehearsals.
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We integrate crisis communications within a broader strategic storytelling framework. Our ongoing media relationships and brand knowledge allow us to respond faster and more authentically than firms coming in cold.