Press Amplification
Earned media builds brands. What comes after amplifies them. JBC offers PR distribution services that turn every placement into a multi-platform asset: paid media, social amplification, influencer partnerships, and search-driven content.
Make every hit work harder.
WHAT WE DO &
WHY IT MATTERS
A press hit that lives and dies as a clip is a missed opportunity. JBC builds amplification into every earned media win from day one: paid media, social distribution, influencer partnerships, and search-driven content that keep your brand visible long after the original story runs.
That's how one client generated 8.5 million trackable click-throughs in a single year — all attributed to earned media. We don't just measure impressions. We track real engagement back to the placement that started it.
At the center of it all is storytelling. Creative campaigns, brand partnerships, content creators, cultural newsjacking, and IRL experiences all feed back into earned media. Each channel amplifies the others, and the cycle compounds over time.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Paid Media Strategy
JBC pairs earned media wins with targeted paid amplification. We recommend and manage paid campaigns that extend the reach of your strongest placements to the audiences that matter most.
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Social Distribution
Every placement becomes social content. We package press hits for your brand's channels — pull quotes, key visuals, headline clips — so earned media fuels your owned platforms.
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Influencer Partnerships
We activate influencer relationships to amplify press moments. When a story lands, the right voices sharing it extend reach far beyond the original outlet's audience.
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Search-Driven Content
Press coverage informs search strategy. We turn earned media into SEO-optimized content that keeps driving discovery long after the original story runs. Today's press hit becomes tomorrow's search result.
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Trackable Click-Throughs
Every amplified placement includes trackable links. JBC monitors click-through performance in real time so your team can see exactly which placements are driving engagement and conversions.
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The Flywheel Effect
Amplification isn't a one-way push. Creative campaigns, brand partnerships, content creators, and cultural moments all feed back into earned media. Each channel compounds the others over time.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Traditional distribution pushes content through wire services. JBC takes a different approach: we amplify earned media placements through paid, social, influencer, and search channels to extend their reach and impact.
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JBC identifies your highest-performing placements and builds amplification strategies around them. Paid media extends reach, social content fuels your channels, and influencer partnerships bring press to new audiences.
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Paid media recommendations, social content packaging, influencer activation, search-driven content creation, and trackable link distribution. Every earned media win gets a custom amplification plan.
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Trackable click-throughs, social engagement, paid media performance, and search traffic attributed to press coverage. JBC generated 8.5 million trackable click-throughs for clients in a single 12-month period.
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JBC doesn't use wire services. We amplify real earned media placements — the stories journalists actually wrote — through paid, social, and influencer channels. The content is authentic because the coverage is earned.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Amplification strategy adapts to each category's media consumption patterns.
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Earned media builds brands. What comes after amplifies them. A single placement can reach millions more when it's strategically distributed across paid, social, and influencer channels.