Influencer Marketing
JBC treats influencer marketing services as an extension of earned media, not a separate silo. We craft creator campaigns that act as social proof for your brand — built on trust, not follower counts.
Built on trust, not follower counts.
WHAT WE DO &
WHY IT MATTERS
Most influencer campaigns chase reach. Big followings, big numbers, big budgets — and often, big disconnects between the creator and the brand. The audience knows the difference.
JBC takes a PR-first approach to influencer campaigns. We match brands with creators whose audiences align with your positioning, then build activations that feel earned, not bought. Credible voices vouching for your brand because it fits their world.
That credibility extends into affiliate and press amplification. When an influencer features your product, the commerce layer is built in and the press team is ready to amplify. One activation, three outcomes: trust, coverage, and revenue.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Trust-Based Partnerships
JBC selects creators by leveraging influencer trust, not just reach metrics. Authentic connections between your brand and their audience are what make partnerships convert instead of just impress.
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Brand Storytelling
Influencer campaigns are built to elevate brand storytelling. Every activation connects to your broader narrative, feeding the same flywheel that drives earned media, content, and cultural relevance.
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Press Amplification
JBC uses influencer partnerships as part of a broader amplification strategy. Creator content extends earned media reach, captures attention across platforms, and drives brand heat beyond traditional press.
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Social Proof Content
We craft influencer content that acts as social proof for your brand. Authentic endorsements from credible voices — not scripted ads that audiences scroll past.
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Affiliate Integration
Influencer activations include affiliate layers from day one. When creators feature your product, the path from content to conversion is already built. Awareness and revenue together.
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Multi-Platform Reach
Influencer activations reach across platforms: social, editorial, digital, and AI-assisted discovery. JBC activates the right voices to capture attention wherever your audience discovers brands.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Strategic campaigns built around creator partnerships that generate brand credibility and measurable results. JBC's influencer marketing services are designed through a PR lens: trust-first, not reach-first.
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JBC identifies creators aligned with your brand, builds campaign strategy, manages content production and approvals, and tracks performance. Every step integrates with your broader PR and affiliate programs.
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Creator vetting, campaign architecture, content briefs, affiliate integration, PR amplification, and performance attribution. JBC builds each influencer strategy to serve both brand credibility and commerce goals.
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Audience alignment, content quality, brand fit, and engagement authenticity. JBC vets creators the same way we vet media opportunities: does this voice add credibility to your brand?
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Engagement rates, conversions, affiliate revenue, audience growth, and brand sentiment. JBC attributes performance to specific creator partnerships so your team knows what's working and why.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home, technology, and social impact. JBC works with creators across every major social platform in these verticals.
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Most influencer agencies optimize for reach. JBC optimizes for trust. Our PR-first approach means every creator partnership is built to earn credibility, not just impressions.