Media Relations
JBC storytells when there is no news. Our media relations team has generated 20 billion media impressions for a single client and 6,000+ press hits for another — consistent, strategic coverage across fashion, beauty, wellness, food & beverage, home, and social impact.
Earned media at scale.
WHAT WE DO &
WHY IT MATTERS
Most agencies spike coverage around launches and go quiet between them. JBC builds a steady media presence: fresh narratives, creative initiatives, and timely hooks that map back to your goals and keep your brand visible week after week.
Our media relations generalists gather feedback from journalists quickly and know when to pivot a narrative or start fresh. As an independent firm, we're an extension of your team. No bureaucratic layers, just direct access to the people leading the work.
That steady earned media presence also builds long-term discoverability. Every credible placement teaches engines like ChatGPT and Perplexity to surface your brand as an authority, turning today's storytelling into tomorrow's visibility.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Ongoing Press Office
JBC acts as your dedicated press office — fielding journalist inquiries, coordinating interviews, and managing opportunities as they surface. Our executive team rolls up their sleeves on every account.
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Narrative Development
We don't wait for news to pitch. Our team ideates fresh story angles, creative initiatives, and timely hooks. The kind of messaging that moves the needle between major moments.
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Relationship-Driven Outreach
Strong media outreach starts with trust. We nurture journalist relationships across every relevant beat, so when we pitch, editors already know us — and take the call.
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Spokesperson Preparation
Every spokesperson gets tailored coaching before an interaction: outlet background, expected questions, key messages, and format-specific preparation. The goal: turn founders into thought-leaders.
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Strategic Placement
Not every story belongs in the same outlet. We match narratives to the publications, podcasts, and platforms where your audience is paying attention, from Fast Company to Vogue.
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Press Amplification
A placement shouldn't end at the clip. We turn press hits into marketing assets: social content, sales collateral, investor decks, and trackable click-throughs that prove earned media moves the business.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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It's the strategic management of your brand's relationship with journalists and outlets — covering story pitching, press office management, spokesperson preparation, and ongoing coverage strategy.
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Everything media-facing: vetting journalist inquiries, coordinating interviews, preparing spokespeople with briefings, tracking coverage, and managing inbound requests. JBC provides press office services as part of every engagement.
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JBC vets every inbound request against your messaging, prepares talking points, and briefs spokespeople before any interaction. Senior team members manage the process — not junior staff.
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Tailored briefings for every interaction: outlet background, expected questions, key messages, and format-specific coaching, whether it's a Bloomberg segment or a podcast.
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Media relations is where strategy becomes storytelling. It connects your positioning, messaging, and brand narratives to the journalists and outlets that shape how your audience perceives you.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Our 50+ publicists bring deep expertise across each category's media landscape.
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We don't spike around launches and go quiet. JBC builds a steady rhythm of coverage — fresh angles, creative hooks, and consistent outreach driven by relationships our team has built over years.