Executive Media Training
JBC pulls focus on stages beyond the screen. Our media training services prepare founders and executives for every interaction — and we've secured 750+ speaking opportunities at TED, SXSW, TechCrunch Disrupt, and TIME 100.
Your voice is your brand.
WHAT WE DO &
WHY IT MATTERS
A founder's voice is their brand's most powerful asset. But most executives walk into interviews and keynotes without preparation. Media training closes that gap: your leadership walks in ready, not rehearsing what they should have said.
JBC ensures your spokespeople are prepared for any interaction — covering messaging, body language, and original thought leadership narratives. We develop talking points for conferences, keynotes, and roundtable discussions, and spearhead awards submissions to build industry recognition alongside media presence.
Beyond preparation, JBC secures the stages themselves. We've placed clients at TED, SXSW, TechCrunch Disrupt, Forbes Under 30, TIME 100, and Vogue Business. That's 750+ speaking opportunities and counting. Preparation meets platform.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Interaction Readiness
JBC ensures your team is not just prepared for, but entirely confident in any media interaction. From journalist interviews to podcast appearances, readiness is built before the moment arrives.
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Messaging & Body Language
JBC's media training covers both what you say and how you say it. Messaging clarity and physical presence work together to build credibility in every interaction.
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On-Air Preparation
JBC has secured broadcast segments across national and local outlets for clients. We prepare your team for on-air dynamics so television, radio, and video appearances strengthen the brand's visibility.
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High-Stakes Messaging
When the stakes are highest, messaging discipline matters most. JBC's crisis communications expertise informs how we prepare spokespeople for high-pressure interactions where every word carries weight.
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Executive Speaking
JBC develops original thought leadership narratives and talking points activated across conferences, keynotes, and roundtable discussions. The stage is set before you step on it.
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Awards Strategy
JBC spearheads awards submissions to present your brand with industry recognition. From applications to positioning narratives, we build the case that gets your leadership noticed.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Preparation for media interactions: interviews, panels, podcasts, and live broadcasts. JBC's media training services cover messaging, body language, and crisis scenarios so your team communicates with confidence.
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Founders, C-suite executives, and anyone who represents your brand publicly. JBC tailors spokesperson media training to each individual's role, comfort level, and likely media scenarios.
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Message development, executive media coaching, mock interviews, body language sessions, and crisis response preparation. JBC builds custom programs based on your team's roles and the media formats they face.
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We run real-scenario simulations: tough questions, pivots, hostile interviewers. Your executives practice delivering key messages under pressure so interviews build the brand instead of undermining it.
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Before a major launch, fundraise, or expansion. Before a crisis. And proactively, so your team is always ready. The worst time to prepare is when the cameras are rolling.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home, technology, and social impact. Any brand whose leadership faces media exposure benefits from structured preparation.
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JBC doesn't just coach your team. We secure the stages: 750+ speaking opportunities placed at TED, SXSW, Forbes Under 30, and TIME 100. Preparation and platform together.