Data & Reporting
JBC believes results mean nothing if they can't be quantified. Our PR reporting goes beyond clip counts: a proprietary scorecard tracking reach, share of voice, tone, and message pull-through by month, quarter, and year.
PR you can actually measure.
WHAT WE DO &
WHY IT MATTERS
Most agencies send a monthly recap and call it reporting. JBC treats data as a strategic tool. We flag every media hit in real time, maintain a shared tracking spreadsheet updated continuously, and deliver comprehensive PR reports monthly. Data informs every decision we make.
The real differentiator is our proprietary media scorecard. Every placement is scored across four dimensions: reach and audience, share of voice, tone and sentiment, and message pull-through. Not just clips. Performance.
We also anticipate what trends are on the horizon, delivering daily, monthly, and quarterly reports that equip your brand to enter the conversation before it peaks. Your team gets the insight to turn a moment into a movement.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Real-Time Media Tracking
JBC flags every media hit to your team as it publishes and maintains a shared tracking spreadsheet updated in real time. No waiting for a monthly report to know what landed.
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Proprietary Scorecard
Every placement is scored across four dimensions: reach and audience, share of voice, tone and sentiment, and message pull-through. A 0-3 rating that quantifies each hit's real value.
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Performance Reporting
Monthly PR reports map coverage to your broader business goals. JBC tracks performance by month, quarter, and year so your team can see how earned media compounds over time.
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Trend Monitoring
JBC has our pulse on the news cycle. We monitor media and social platforms daily, surfacing timely opportunities for your brand to enter the cultural conversation.
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Trend Forecasting
We decode, synthesize, and predict what trends are on the horizon. Daily, monthly, and quarterly trend reports give your team the insight to turn a moment into a movement.
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Strategic Recommendations
Data without direction is just noise. Every report comes with actionable next steps: what to pitch, what to pause, what to double down on. The numbers lead the strategy.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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It's the measurement and analysis of media coverage against your brand's goals. Beyond clip counts, PR reporting tracks how press performs across reach, voice, sentiment, and message alignment.
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Real-time media tracking, a proprietary placement scorecard, monthly performance reports, trend monitoring, and strategic recommendations. JBC's reporting connects every hit to your broader business objectives.
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JBC delivers data on multiple cadences: real-time alerts as placements publish, monthly comprehensive PR reports, and quarterly trend analyses. Your team always has a current picture.
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Four scorecard dimensions: reach and audience, share of voice, tone and sentiment, and message pull-through. Each placement is scored to quantify its value — not just confirm it ran.
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JBC combines industry-standard media monitoring with a proprietary scorecard methodology built in-house. The result is press coverage reporting that measures what matters, not just what's easy to count.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home and design, technology, and social impact. Our media intelligence spans every beat in the consumer landscape.
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We built our own scorecard because off-the-shelf tools don't capture what actually matters. JBC measures placement value, not just volume. Real trackable PR, proprietary to you.