Strategic Partnerships
JBC has secured multi-million dollar partnerships with A-list design, fashion, and celebrity brands. Our team manages every PR collaboration end-to-end: origination, deal structuring, execution, and media activation that drives brand heat and reaches new audiences.
The deals behind the headlines.
WHAT WE DO &
WHY IT MATTERS
The right partnership cuts through the noise. It puts your brand in front of new audiences, captures media attention, and drives revenue in ways traditional PR alone can't. But finding that partner and structuring a deal that actually delivers takes more than introductions.
JBC's Partnerships Team, led by Vice President Charlotte Hohorst, handles origination, management, and execution across brand collaborations, licensing agreements, and specialty commerce integrations. From initial ideation to final activation, every deal is tailored to your brand's goals and built for measurable results.
JBC has secured multi-million dollar collaborations with A-list design, fashion, and celebrity brands projected to significantly increase portfolio revenue in 2025 and 2026. Partnerships should move the business, not just make headlines.
OUR APPROACH
OUR APPROACH
We're an extension of
your team.
(And no, that's not just a PR pitch.)
Our founders and executive team roll up their sleeves and stay deeply involved in your account. As an independent firm, we answer to our clients, not a board. No red tape, no layers, and direct access to the people leading your work.
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Partnership Origination
We identify partners that align with your brand's positioning and audience. Not just who's trending. Who makes strategic sense for where your business is headed.
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Deal Structuring
Brand collaborations, licensing agreements, and specialty commerce integrations all require different deal structures. JBC builds each one to protect your brand, align incentives, and maximize return.
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Brand Alignment
Not every partnership opportunity is worth pursuing. We evaluate each one against your positioning, audience overlap, and long-term strategic goals to ensure it strengthens your brand rather than diluting it.
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Campaign Execution
From initial ideation to final activation, JBC manages the full partnership lifecycle. Our team coordinates timelines, deliverables, creative assets, and stakeholder communication across both brands.
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Media Amplification
A partnership without press is a missed opportunity. We build earned media strategy around every collaboration, securing coverage that amplifies the story and drives awareness to both audiences.
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Performance Measurement
Every partnership includes defined KPIs from day one. JBC tracks revenue impact, media impressions, audience growth, and brand sentiment to quantify what the collaboration actually delivered.
By the Numbers
Impact & Resultsmedia impressions surpassed for a single client (OLIPOP) in 2024
from tariff crisis to national coverage in Fortune, Bloomberg TV, Forbes, TechCrunch, and WWD
founders rallied collectively worth $1B in annual revenue for tariff response coalition
impressions in first three months of partnership (Grove Collaborative)
impressions generated for OLIPOP in first four months
impressions from a single newsjacking moment (Sleepy Girl Mocktail)
team retention rate, well above industry average
feature placements secured for OLIPOP in first four months alongside 285+ consumer placements
OUR WORK
Frequently Asked Questions
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Strategic partnerships between brands designed to generate media coverage, reach new audiences, and drive business results. They range from co-branded launches to licensing deals to cross-platform campaigns.
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The right collaboration puts your brand in front of an entirely new audience with built-in credibility. It generates press, drives revenue, and creates cultural moments that neither brand could achieve alone.
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Consumer lifestyle brands across fashion, beauty, wellness, food and beverage, home, and social impact. JBC matches partners based on audience alignment, brand positioning, and strategic fit — not just follower counts.
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JBC evaluates potential partners against your brand positioning, audience overlap, commercial viability, and long-term goals. Charlotte Hohorst's partnerships team vets every opportunity before it reaches your desk.
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Revenue impact, earned media coverage, audience reach, and brand sentiment. JBC defines KPIs before the partnership launches and tracks performance against them through execution.
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Brand collaborations, licensing agreements, and specialty commerce integrations. We handle origination, structuring, management, and execution on both retainer and project-based engagements.
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We don't broker introductions and step back. JBC manages partnerships end-to-end, from ideation to execution to media amplification. Every deal is built to move the business, not just generate buzz.