Sloomoo Institutes are immersive experiences that tap into the joy of multi-sensory play, featuring sophisticated, interactive spaces designed by contemporary artists where hand-crafted, artisanal slime and other tactile compounds come to life — dozens of textures, the most delicious scents, soothing ASMR, and wondrous delights all in a glossy setting to delight not just kids, but the kid in all of us.
SLOOMOO
Since enlisting JBC in 2022, Sloomoo Institute has transformed from a pop-up concept into a national brand. JBC has spearheaded brand storytelling, tourism coverage, product placements, and multi-market launches during the brand's most significant period of growth, expanding into Houston, Atlanta, Chicago, and most recently Los Angeles.
To date, JBC has secured over 600 consumer and 400 regional media placements resulting in more than 17 billion impressions. In the first six months of working together alone, JBC earned 1.2 billion impressions across three market launches with rich, layered storytelling.
Other top initiatives JBC supported from a press lens include the Los Angeles opening in September 2024, which drove over 1.3 billion impressions and nearly $1 million in ticket sales within a month; free summer programming across all venues generating 876 million impressions; and creative broadcast campaigns to revitalize established markets. Highlights to date include top-tier features in The New York Times, Fortune, Inc., WIRED, The New Yorker, PEOPLE Magazine, The Tamron Hall Show, Forbes, and Fast Company, and more.
WHAT WE’VE DONE
