"Office Hours" #13: How to Land a Front-Page Feature

Hi everyone,

Welcome back to “Office Hours!”

In our nearly 10 (!) years in business, we at JBC have always been grateful to work with and learn from some of the planet’s most innovative and inspiring brands. And after nearly a decade, we still jump at any opportunity to share how the proverbial PR sausage gets made.

We launched this newsletter back in June 2022 (!) with the intention of highlighting our agency’s best practices by showcasing our recent work in the press, and telling you what we did to make it happen. It’s all part of our commitment to support the next generation of entrepreneurs, especially those without access to traditional (and often expensive) business services, like PR.

Scroll down to learn more about how we secured some of JBC’s biggest-ever press hits—in the last quarter alone—from publications and platforms like The New York Times , Forbes , CNBC and more.

If you’d like to learn more, or have any questions we can help answer in our next installment, drop us a line at officehours@jbc-pr.com.

Thanks so much for being here.

‘Til next month!

Jenny & Melissa

The Honey Pot Company x The New York Times

Gen Z wants feminine-care brands to just say vagina

By Jordyn Holman (@jordynjournals)

When JBC and The Honey Pot Company started working together in January 2022, the vaginal wellness and feminine-care brand didn’t have consistent media coverage that illustrated their category leadership or put forward their mission in a meaningful way. Through 12 months of in-person and virtual meetings, extensive follow-up with The New York Times to share industry news and company updates, and an involved data-sourcing exercise with the brand that ended up bearing major fruit, JBC was able to place a coveted feature in the Sunday Business section positioning Honey Pot as a longstanding category leader, a dynamic innovator, and an inclusive champion for Gen Z and beyond, with a clear-cut mission to normalize and celebrate the vagina.

Flaus x Forbes

How oral-care startup Flaus wants to make flossing accessible to everyone

By Steven Aquino (@steven_aquino)

We’re proud to be working with Flaus, the world’s first patented electric flosser disrupting the $33.7-billion oral-care market to make flossing more accessible and sustainable. This innovation is much-needed: Flaus leveraged customer insights to create a more accessible solution to flossing for communities that traditionally struggle to floss, like the visually impaired, differently abled, and those with dexterity issues or who have experienced a stroke. JBC worked with Forbes ’ Steven Aquino for this feature piece focused on how CEO and Founder Samantha Coxe is making good on the brand’s robust accessibility mission, and why Flaus matters to the communities that need it most.

Mansur Gavriel x Vogue Business

The return of Mansur Gavriel

By Madeleine Schulz (@maddieschulz)

Cult-favorite accessories label Mansur Gavriel is celebrating its 10th anniversary this year. With founders Rachel Mansur and Floriana Gavriel back at the creative helm, the brand is entering a new era, with the launch of MG Forever—their own resale program for customers to buy and sell their beloved handbags and shoes—marking the beginning of this exciting new chapter. JBC secured interest from Vogue Business in sharing the news and sitting down with Rachel and Floriana for their first in-depth interview since 2019.

OLIPOP x CNBC

How OLIPOP’s founders turned a $100,000 investment into a ‘healthier’ soda brand bringing in $20 million a month

By Morgan Smith (@thewordsmithm) & Lauren Shamo (@lauren-shamo)

As OLIPOP approaches a banner year for revenue with over $200 million annually, the brand wanted to convey its rapid growth in an impactful manner. JBC approached CNBC using knowledge of the key performance metrics the publication looks for in pitches and secured their notoriously difficult to place “Founder Effect” series for the brand. CNBC flew out to OLIPOP’s manufacturing facility in California to interview Co-Founders Ben Goodwin and David Lester about OLIPOP’s growth and trajectory, and how the company has gone about making a massive splash in the food industry and larger business space.

Sloomoo Institute x The New York Times

Why they love slime in SoHo

By Katherine Rosman (@katierosman)

Personal interest stories can have powerful resonance with reporters and their readers. With the client’s dream of being in The New York Times top of mind, JBC leveraged a longstanding relationship with reporter Katie Rosman to share the story of how Sloomoo’s co-founders, Sara Schiller and Karen Robinovitz, found joy in a period of darkness through slime play.

The League x Forbes

First intimate interview with The League Founder Amanda Bradford since $30-mmillion Match Group acquisition

By MeiMei Fox (@meimeifox)

Despite The League debuting nearly a decade ago as the app and platform for meeting goal-oriented, equally-motivated humans, the personal story of CEO and Founder Amanda Bradford had not yet been told. JBC worked with Forbes on an in-depth profile of Amanda, covering her motivation behind founding The League, her experience getting it off the ground, and her reasons for selling to Match Group, as well as the company’s latest brand campaign and its launch of the “Goal Mates’“ feature. The resulting story reveals more behind Amanda and The League, including how the platform came to be and its current standing of having one of the highest match rates in the industry.

Many of these wins were years in the making — for more on why patience is a publicist’s best friend, read Good Things Come to Those Who Wait.