JBC Makes Observer's Power List

It's Not About Size. It's About What Happens Because You Were in the Room.

When Observer set out to redefine what power looks like in PR this year, they landed on something that resonated deeply with us: it's not about size or revenue. It's about what happens because you were in the room.

That's the work JBC has been doing for 12 years. And it's why landing on the 50 Most Powerful PR Firms of 2026 feels like more than an accolade — it's proof.

Proof that building a 40-brand coalition in 72 hours to defend female-founded businesses against tariff threats matters. That making menopause and midlife health feel urgent and culturally relevant — not niche — matters. That transforming slime into a legitimate experiential category, or launching an AI startup that made dream partners come to us, matters.

None of it happens without the team that shows up every single day with strategic instincts, great judgment, and genuine care for getting it right. And none of it happens without the brand partners who trust us to be in the room when the moments are real and the stakes are high.

12 years in. We're still here. Still doing work that matters.

Thank you for being part of it.

Check out the full list of the 50 Most Powerful PR Firms of 2026: https://observer.com/list/observer-pr-power-list-2026/