Founded in 2019, STUDS is the authority in ear piercing and Earscaping®. STUDS offers expert piercings in a welcoming, studio environment alongside a wide range of high-quality, hypoallergenic earrings. With a focus on ear curation and individuality, the brand empowers customers to express themselves stylish and accessible ear adornment.

JBC began working with Studs in late 2021, two years following its launch, and swiftly announced the company’s Series B fundraise. At the time, Studs had just a handful of locations and now boasts a fleet of 30-plus Studios nationwide. JBC has since worked to position Studs as the authority on ear piercing and Earscaping® through business and founder features, podcasts, speaking engagements, and outstanding consumer reviews of the Studs piercing experience.

In 2024, JBC generated over 1.3 billion media impressions for Studs with a focus on thought leadership and founder positioning, in addition to consumer and lifestyle media.

WHAT WE’VE DONE