Founded in 2015 by Paul Hedrick, TECOVAS is the fastest-growing Western-wear brand in the world. The Austin-based company is known for its high quality cowboy boots, authentic Western approach to design, and their welcoming radical hospitality in their 42 stores across the country.
JBC partnered with Tecovas in Spring 2024 to cement the brand as a major player in the vast, competitive global market of Western wear.
While cowboy culture was trending, JBC underscored Tecovas’ commitment to making high-quality products, craftsmanship, radical hospitality, and above all, Western authenticity.
Through this strategic messaging and outreach, JBC has brought this to life through impactful features across business and consumer outlets, including Forbes, Fortune, GQ, Footwear News, TechCrunch, Business of Fashion, Field & Stream, Cowboys & Indians, and more.
WHAT WE’VE DONE
