theSkimm is a digital media company dedicated to succinctly giving women the information they need to make confident decisions. They’ve made it their mission to help you live smarter.
Every day the platform works to break down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures — from managing their paychecks to casting their ballots — with confidence. theSkimm provides its dedicated audience of millions with reliable, non-partisan information, informing and empowering them while fitting into their daily routines.
Since 2022, JBC has generated over 9.4 billion media impressions for theSkimm. The JBC team has bolstered theSkimm’s presence as more than a media platform, but a pioneer in social impact campaigns, including #ShowUsYourLeave, The State of Women Report, #ShowUsYourChildCare, and #DontWait securing coverage in Fortune, Forbes, Bloomberg Businessweek, Romper, Scary Mommy, Glamour, and more. Since the start of theSkimm’s partnership with JBC, the #ShowUsYourLeave database has grown from 480 to nearly 600 participating companies.
As of June 2025, theSkimm ecosystem includes The Daily Skimm, The Daily Skimm: Weekend, Skimm Money, Skimm Your Life, Skimm Well, Skimm Shopping, and The SKM Report newsletters; the top-rated podcast “9 to 5ish with theSkimm”; theSkimm mobile app featuring Skimm Ahead; Skimm Studios, which creates innovative in-house video and audio content; and SKM Lab, the in-house creative agency developing branded content and marketing solutions for partner brands. theSkimm’s first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list.
In January 2025, theSkimm responded to the shutdown of ReproductiveRights.gov by launching ReproductiveRightsDotGov.com, preserving the original content, resulting in 30.3 million media impressions.
In March of 2025, theSkimm was acquired by Ziff Davis, resulting in 535 million media impressions.
WHAT WE’VE DONE
