Founded in 2013 by Alexi Robichaux and Eddie Medina, BETTERUP is the global pioneer in mobile-based professional coaching, counseling and mentorship, valued at $4.75B. BetterUp combines world-class coaching with AI technology and behavioral science to deliver personalized behavior change at scale, improving the well-being, adaptability and effectiveness of the workforce.

Since 2021, JBC has partnered with BetterUp across its spectrum of executive positioning and critical brand milestones.

On an ongoing basis, JBC has put forward both of BetterUp’s founders, as well as its executive coaching teams, to secure op-eds and expert commentary opportunities. Some of the key initiatives JBC has supported have included global expansion, Series D and E fundraising rounds and and new hire announcements, including instating Prince Harry, The Duke of Sussex, as Chief Impact Officer.

WHAT WE’VE DONE