We create customized, multi-dimensional communications strategies that first identify brand objectives, then outline tactics, outreach and programs. From here, JBC works to maximize the brand’s awareness through consistent and compelling visibility, increasing intrinsic brand equity.

JBC develops executive positioning to speak to all customer communities in equal measure. Our data-supported outreach identifies key press opportunities that reinforce the proposition our brands offer to target audiences, while also capturing the interest of a wider consumer group.

Our vast knowledge of the media landscape informs how and where we place stories to generate the best results possible. JBC provides detailed, all-inclusive press reports that reflect press coverage, outreach in progress and upcoming initiatives.

JBC will serve as your ongoing Press Office. In addition to executing against the strategy in place, our team will vet any inbound press inquiries, manage opportunities with media and prepare all spokespersons with media briefings.

Press placements should not only be shared between agency and client—they should be used as marketing and branding tools by the client to garner even more attention and click-throughs. JBC can advise on the best strategy to support this effort.

JBC advises on all relevant partnership opportunities to best amplify your brand, whether it be for an event, brand collaboration or charity initiative, and will work closely with our brands’ internal teams to spearhead alignment between communications plans and overall strategy.

When working with product, affiliate marketing is a crucial component to any well-rounded press strategy. At JBC, our in-house Affiliate division is seamlessly integrated with our media relations efforts to better streamline PR and affiliate strategies and goals.

Our in-house Content division provides a menu of editorial services to suit your array of content needs, including penning timely thought leadership pieces, strategizing your advancement into new channels and maximizing all of the above for search traffic and SEO optimization.

JBC is dedicated to certifying that our clients are not just fully prepared for, but also entirely confident in and comfortable with any potential media interactions for a variety of interview scenarios.

Here at JBC, teams work quickly to address timely, hot-button developments in a manner that’s appropriate for each respective business and founder. With consumers increasingly looking to their brands for representation and belonging, it’s crucial that those brands speak to the issues of today in an inclusive and relevant manner, all while being in accordance with the fast-paced news cycle.

We understand that to successfully manage a crisis, firms must have an extensive understanding of their vulnerabilities, taking precautionary measures to protect your brand’s name and key stakeholders. We’re committed to helping our brands navigate challenging situations with grace and efficiency.

As communications professionals, ensuring our industry better reflects the makeup of the consumers and audiences we’re trying to reach is at the top of our priority list. We know that our clients are looking to us to attain new and increasingly diverse and inclusive audiences, so it's on us to know how to do so — and advocate on behalf of those in marginalized communities. Everything we do is viewed through a DEI lens, and we've made strategic, internal hires across the agency to fully support this commitment.