JBC’s brand partners are dynamic, sector-defying disruptors that have a lot to achieve in a short period of time.
To most effectively drive that scale and growth, we’re constantly expanding our offerings to better secure market share and a defining foothold within our brands’ respective categories. Here’s a little bit about what makes us different.
A FOCUS ON FEMALE FOUNDERS
Let's get one thing straight: The business world is still very much a man's world. Take a sector like venture capital, for example, in which female founders reportedly secured only 2% of venture capital in the U.S. in 2021. This is true on the other side of the equation, too, with just 12% of decision makers at venture capital firms being women.
JBC has long had a special focus on female-founded brands and companies, not just because of these facts and figures, but because it's the right thing to do. By ignoring female-run businesses, investors and consumers alike are missing an objectively great slice of the pie—and the pathway to a more equitable society. These are the stories we like and are specialized to tell.
DIVERSITY, EQUITY + INCLUSION IN COMMUNICATIONS
As communications professionals, ensuring our industry better reflects the makeup of the consumers and audiences we’re trying to reach is at the top of our priority list. We know that our clients are looking to us to attain new and increasingly diverse and inclusive audiences, so it's on us to know how to do so — and advocate on behalf of those in marginalized communities. Everything we do is viewed through a DEI lens, and we've made strategic, internal hires across the agency to fully support this commitment.
In 2022, JBC brought on the agency's first in-house Diversity, Equity and Inclusion (DEI) Consultant, Emel Shaikh. With more than 12 years of experience in media relations across multiple disciplines, Emel's specialty sits at the intersection of strategic communications and her DEI expertise.
SUSTAINABILITY + CLIMATE ADVOCACY
Sustainability alone is not simply enough. We refuse to sit back and advise our brand partners to promote ethical consumption when consumer advocacy is needed in equal measure. (Just 100 companies are responsible for 71% of global carbon emissions, after all.) This is why we practice what we preach, and align ourselves with and actively learn from companies that are making a net-positive impact in the fight against the climate crisis.
As a company, JBC has a deep and curious understanding of climate change, which is to the credit of our work with organizations like Air Company, Grove Collaborative and Parachute, among others. Our roster of portfolio brands reflects this mission, as do all activations and interactions with which we engage with the media.
LISTEN TO JBC ON “THE PARTNER SHIP PODCAST"
LISTEN TO JBC ON “THE PARTNER SHIP PODCAST"
We live in a buzzy, new entrepreneurial world, where no business is too petite to scale and no industry is too established to be disrupted. But that doesn't mean it's not still hard as hell to build something of your own from the ground up. So why not share the load with a co-founder?
In The Partner Ship, JBC’s Founder Jennifer Bett Meyer and Managing Director Melissa Duren Conner welcome likeminded co-founders like The Skimm’s Carly Zakin and Danielle Weisberg, Mented Cosmetics’ Amanda Johnson and KJ Killer and Malin+Goetz’s Matthew Malin and Andrew Goetz for a refreshingly no-B.S. conversation that will leave entrepreneurial dreamers inspired and delighted — and maybe even ready to take that business plan to the next level.
In an effort to support the next generation of entrepreneurs, JBC holds monthly Office Hours, during which we open our doors — both physically and virtually — to founders and small-business owners to encourage them to pick our brains on everything that may fall under the JBC umbrella, free of charge.
Be it crafting meaningful brand narratives or devising media plans, we look forward to meeting you where you are. So come on by — we can't wait to meet you. Slots are allocated on a first come, first served basis. Please email officehours@jbc-pr.com to book an appointment.